& Mrs. Sabry and Ragaa Boulos
Marketing & Sales Manager
and Ragaa Boulos immigrated to Canada, with their
two children Adel and Amira, in November, 1978.
They brought with them their experience in food
from their native country Egypt. Immediately they
bought a small pastry and delicatessen shop on
Sherbrooke Street West, N.D.G. Sabry and Ragaa
worked full time, while Adel and Amira worked
started a small distribution of nuts and dried
fruits from the basement of their house on Sherbrooke
Street. Sabry sold and delivered the products,
while Ragaa prepared the orders and took care
of the accounting. They chose their daughter’s
first name as the brand name of the company.
went into partnership with the late Mr Moheb Matta
and the operation moved to Lachine under the name
"Canadian Middle East Products".
partnership ended and again Sabry and Ragaa started
on their own by renting a 6000sq ft facility on
Mazuette Street in Ville St-Laurent, Montreal,
Quebec. They bought a brand new roasting machine
and started roasting the nuts instead of buying
them already roasted.
After finishing his B.Comm and working for a couple
of years in a C.A. firm, Adel joined the family
business and started the computerization process
of the company.
the daughter of Sabry and Ragaa, joined the company
after finishing her marketing degree. She focused
on the chain stores, more specifically food chains
and supermarkets. At that time Steinberg was a
stores started asking for pre-packed nuts and
dried fruits instead of bulk. Amira concerted
with the produce department and products where
then delivered to Metro Richelieu and IGA stores.
Storage was increased.
packaging became automated with the 1st Japanese
Amira celebrated its 25th year anniversary.
The company was using different public warehouse
to store its products so they decided to acquire
a 65,000 sq ft facility on a 110,000 sq ft land
in Ville St-Laurent.
an investment of $3.000.000 this property and the
new equipment acquired enabled Amira to operate
efficiently and to be ready for expansion.
warehouse has a 5,000 sq ft cold room at 5 degrees
Celsius for all the nuts and dried fruits to be
stored. Another section of 15,000 sq ft is air
conditioned in order to keep all the finished
goods at the optimal temperature.